Frank Asaro fasaro@corraoenterprises.com
Frank Asaro is a senior financial executive with broad International and U.S. based experience in corporate banking, finance, strategic planning, and general
operational management. He has proven leadership in developing, implementing
and managing financial systems and business operations in fast growth businesses. Mr. Asaro held a Vice President position with Union Bank of California 's
Corporate Banking Division for over thirteen years, prior to entering the High-Tech and Nutraceuticals markets.
Mr. Asaro has also held numerous executive management positions to include: Chief Financial Officer BakBone Software, Inc. (Publicly Traded), Chief Financial
Officer Pharma Nutra Technologies, Inc. (Private), Chief Operating Officer Investor Finance, Inc. (Publicly Traded). In addition, Frank has conducted numerous
financial transactions in Mergers & Acquisitions, debt structure & issuance, as well as multiple equity rounds of financing. Recently Frank served as CFO that facilitated the sale of technology companies for Client Shop Inc.
and Internet Marketing Group (Learn More).
Mr. Asaro holds a bachelor degree from San Diego State University , in Business Administration, emphasis Finance and a master's level degree from the
University of Washington 's PCBS Executive Management Program, where he graduated with honors.
Chet Baffa cbaffa@corraoenterprises.com
Chet is a senior executive specializing in all the various areas of high tech marketing and sales where he has over 35 years experience.
A graduate of Allegheny college with a BA in Economics, Chet has been the chief marketing and/or sales officer in a number of fast growth high
technology companies focused in the storage systems markets. Chet was a key member of the executive team that drove one company from $11m in annual
revenues to over $250M in a little over 4 years. At another, revenues rocked from $19m to $120M in just 2 years as a result of targeted product
placement, marketing programs and sales force redeployment. Chet is now associated with Corrao Enterprises where his marketing and sales expertise
can be applied to numerous client companies.
Brian Crouch bcrouch@corraoenterprises.com
Brian Crouch is responsible for leading the sales efforts for Corrao Enterprises clients’ in North America, further strengthen relationships with
value added resellers and OEM partners as well as drive revenue growth for Corrao’s clients. Brian joined Corrao in August 2006 and has held positions
of OEM sales manager at Quantum and Seagate Removable Storage Solutions. Brian has more than 17 years of sales management experience in diverse
industries, including six years with Andataco as an end user sales engineer. Earlier in his carrier he was co-founder responsible for sales of ITM
Solutions a software and website language translation company.
Jack Corrao jcorrao@corraoenterprises.com
Mr. Jack Corrao has held numerous Executive management positions in the data storage and computer industry over the past 25 years. Mr. Corrao began his career at Burrough's Corporation in their mainframe facility during which time he was an Application Engineer responsible for System Test Department.
From 1982 to 2000, Mr. Corrao held position as Director of Operations for Scientific Computer Systems, a Super Computer manufacturer, Director of Concurrent Operations for Dot Hill Systems (Public), a data storage product manufacturer, Executive VP/COO with ANDATACO/Nstor (Public) a data storage product manufacturer.Mr. Corrao was also responsible for key management of OEM sales relationships with Data General, Micron Electronics, Hewlett Packard , VA Linux and many others. During this time, Mr. Corrao was instrumental in developing a Storage Area Network (SAN) Interoperability Center , which provided firmware certification, platformand software compatibility and benchmarking of SAN products.
Mr. Corrao joined BakBone Software (Public) in January of 2000 as President and COO. His charter was to consolidate corporate acquisition of a UK-based softwaredeveloper as well as successful completion of a Maryland based software developer. As BakBone Software was initially launched in March 2000, his responsibilities included building staff, formulation and execution of worldwide sales and marketing strategy as well as day-to-day operations. Recently Mr. Corrao was VP of WW Marketing at Certance (Private) with responsibilities related product definition and marketing for tape device, automation, D2D2T, iSCSI interface, media and software product lines. Additional responsibilities include program management for channel and OEM marketing and Corporate communications.
Mr. Corrao has been leveraging his broad experience in the data storage industry working with companies requiring additional focus on product definition and strategies related to sales and marketing while streamlining operations since 2001.
Frank DeSanti fdesanti@corraoenterprises.com
Frank DeSanti is a technology professional with a broad-based skill set in product management, product development, inside sales, channel sales support, and offshore manufacturing. Mr. DeSanti has implemented numerous initiatives in both software and hardware technology companies to include: Espion International, Newton Peripherals, LLC, Seal Shield Corporation, just to name a few. Mr. DeSanti joined Corrao Enterprises in June of 2006, as a Product Manager for their North American clientele. Lastly, Mr. DeSanti is currently on his bachelor degree, emphasis in Business Administration.
Hector Escarcega hescarcega@corraoenterprises.com
Hector Escarcega started his career in technology in the mid 1980s. Since then he has worked as a programmer,
data coordinator, technical trainer, corporate supervisor, system/network engineer, technical sales trainer,
and developer for numerous companies. These companies include: University of Arizona, Garrett Allied Signal Aerospace Engineering,
Silicon Graphics Inc. (SGI), Ascend Communications, Lucent Technologies, Gateway, Mentat Communications, and Packeteer. His key strengths
include translating complex technical information into simplistic understandable terms. This ability in translating information has enabled him to leverage
technical sales staff in increasing revenue. Customers have consistently requested Hector by name to provide clients with technical solutions understandable to
everyone, clients and customers at every level.
Steve Friedberg sfriedberg@corraoenterprises.com
Steve Friedberg is a veteran public relations strategist, with roots in journalism. The winner of three Emmy awards for his investigative reporting as a
television news reporter, Steve has been a PR practitioner for more than a decade. He blends experience from both the agency and corporate perspective,
having served as Corporate Communications Director for two startup firms, one of them publicly traded. He has also served as Vice President, Public Relations
for a Philadelphia-based agency. As part of his work, Steve has developed and maintained a significant list of contacts with industry, business and consumer media
reporters. His clients have been placed in leading outlets such as the Wall Street Journal, Business Week, InformationWeek, CNN Headline News, Washington Post
and more.
Robert Gronski rgronski@corraoenterprises.com
Robert has 25 years of Executive strategic and tactical sales and channel management experience. With an emphasis on cutting edge technology,
his expertise includes merchandising, margins and marketing strategies, developing Retail, Distribution, VARs, and OEM channels. Mr. Gronski has successfully
brought over 180 products to market working with companies ranging from startup to Fortune 500 companies as they entered into their perspective channels.
Dramatically increasing market awareness, channels of distribution and sales revenue!
Tim Howell thowell@corraoenterprises.com
Tim Howell started in the high-technology business in 1988 with NEC Home Electronics' PC division. At NEC he worked with resellers and regional distributors marketing and selling monitors, laptops and optical media products throughout Arizona and San Diego, California. After changes in NEC's corporate structure, Tim became responsible for regional sales of an increased line of NEC's products that included laptops, desktops, monitors, optical media, printers and servers.
In 1992, Tim joined a customer of his as Director of Marketing. The company, FastMicro, was a large direct marketer of computers and peripheral products. During this time, FastMicro was ranked 66th largest B2B marketer in the US according to Business Marketing magazine. At FastMicro, he was an integral part of the management team that grew sales from approximately $20 million to $90 million in just 1 1/2 years.
After FastMicro, Tim went to Lotus Development to manage the relationship with Merisel, Lotus' second biggest customer. It was at Lotus that he envisioned a better way to market Lotus' products to resellers. Tim then joined a small agency (the progenitor of Binary Pulse) and helped transform it into the type of firm that he was looking for: creative, fast and cost-effective.
As marketing strategist and one of the two principals at Binary Pulse, Tim has helped scores of companies (from small startups to large multinationals) develop strategies and specific tactics that help them achieve their marketing goals. Tim graduated from Arizona State University with a Bachelor of Science degree in Marketing. He currently resides in Corona Del Mar, California with his wife and daughter.
Drew Mehl dmehl@corraoenterprises.com
Drew Mehl has more than 15 years of experience in the B2B ad agency business. Entering the creative arena as a copywriter, Drew's pre-Binary Pulse life was spent with two Phoenix-based agencies: The Barish Agency and Gen X Advertising. At these agencies, Drew was responsible for marketing strategies and messaging for a range of companies spanning several high-tech industries, including midrange computing, computer training software, optical recognition hardware, medical equipment, power/utilities, quality control software, telecommunications and environmental testing equipment.
In 1996, Drew took this experience to Hurt/Scott Technology Marketing - the forerunner of Binary Pulse. Hired as Creative Director, he helped cultivate a culture that emphasizes relevant design, solid messaging and an unswerving focus on customer service. In 1998, Drew became a 50% shareholder and co-principal with Tim Howell and re-launched the agency as Binary Pulse Technology Marketing, helping create an agency and design firm unlike any other servicing high-tech industries.
Drew graduated from the University of Arizona with a Bachelor of Science degree in Marketing. He currently resides in Irvine, California with his wife and two daughters.
Ben Rohling brohling@corraoenterprises.com
Ben's work centers on driving overall marketing strategies with the objective of sales growth. Ben develops integrated marketing programs in print, online, television, event and video. Throughout his career he has worked and consulted with: Telephone and Data Systems, Thirteen/WNET (PBS), Screaming Media, Yahoo!, Citigroup, Simon & Schuster, Health Science Communications, and MPAK Technologies. Ben's sales and marketing strategies have focused on the verticals of technology, pharmaceuticals, advertising, Internet, publishing and finance.
Ben graduated from San Diego State University with an M.A. in Marketing Communication.
Jamie Shikiya jshikiya@corraoenterprises.com
Currently Jamie Shikiya is co-founder and Director of Applications Engineering at BakBone Software, Inc. (6 years) There he leads the Interoperability team in certifying BakBone's data protection solutions across all devices, systems and configurations including SAN and NAS. Jamie also works closely with strategic alliance partners and involved with other business development activities. Before that, he spent 7 years at Andataco (now nStor) as Manager of Applications Engineering where he headed the department in charge of certifying all of Andataco's storage solutions across all supported operating systems and environments. Earlier in his career he worked at various other storage companies such as Artecon (now DotHill) and ZZYZX where he served in various engineering capacities. Jamie holds a BS in Structural Engineering (Advanced Mechanics and Engineering Sciences) from the University of California, San Diego.
Dave Vaillancourt dvaillancourt@corraoenterprises.com
A fifteen-year specialty product industry veteran, working in both China and the USA over the years, Dave has built his specialty marketing product company focusing on the high tech electronics and RC market. Dave has produced over 18 million units of products over the years most being imported from Asia to customers including: Microsoft, Costco, Nordstrom’s, Target, Kimberly Clarke, Best Buy, Coke, Miller brewing, Absolute, Oberto and hundred’s of other companies.
Dave has helped pioneer a specialty sublimation printing system with Epson and Sawgrass systems as well as developed systems for printing on hemp products with the American Hemp Mercantile. Dave is a member of the Society of Glassware and Ceramic Decorators and the Advertising Specialties Institute. Dave is a graduate of the University of Puget Sound with a Bachelor of Arts in International Business (Asian Emphasis) and a minor in Economics. Dave is based in Seattle, with his wife and 2 children.
